Treatment

Fly Around the World

Concept
The concept for my music video is to produce a real life production which can compliment the up beat romantic music, using specific lighting and locations which can represent dates.
The band ‘lights and sounds’ that we have chosen to use has given their interpretation of the song, ‘fly around the world’ and that is:
‘The song's about loving someone and getting them to take a chance on you basically. The flying around the world represents that feeling of invincibility you get when you're in love...like you can do anything.’

The purposes for the music video
To help compliment the music itself by making sure the music video is well suited to the ‘indie’ genre. To attract the specific audience and to make our music video well remembered by them.
Develop brand image.

Desired Outcome
My desired outcome would be that our music video works well in co-ordination with the music and that the audience enjoy watching it. Hopefully, as long as there are no problems with production and everything works out well, the outcome of our media product should be a professional style video that would be admired.

Audience
Our target audience are late teenagers who are aspirers (at college/university) who enjoy going to watch small bands in their local pub/club. The band lights and sounds have recently had gigs at university balls, this could be a good way of attracting their audience.

Similar texts which we have been influenced by
There are several texts which we have already been influenced by. We watched a music video which our artists have already produced for one of our other songs. The song in which they have added a video to is ‘feel alive’ and in this music video they have narrative and performance. We believed that the parallel action worked well for this music style. After watching similar music genre’s videos we discovered that many music videos for the ‘indie’ genre do contain narrative and performance. The two music videos in particular that we looked at were: jack penate- have I been a fool and scouting for girls- heartbeat.

How we want our text to be different
In both of these music videos the narrative and the performance have a link, instead of a video like jonas brothers- paranoid where the performance is not connected to the narrative. As we wish for our music video to have similar conventions of other ‘indie’ genre music videos, we will be including narrative and performance in our music video. At first it will seem as though the performance has no link to the narration however at the end the two sections will join.
Another element or editing technique we would like to use is picture in picture. This is after watching a particular video we liked ‘hey there delilah’. This works well with it being a slow paced song so we thought we may not be able to do it for our song as it has a faster tempo. However we managed to find a music video by Plastiscines with the song ‘Barcelona’ which is very fast paced.

What sort of technology do you think will be involved?
We will be using a digital video camera to film our footage and then we will be editing it with adobe premier pro.

What sort of personnel will be involved?
We will need 6 actors in total. We need 5 male characters for the band and 1 female character for the boys to follow.

Dates and Provisional Schedule
Filming- 2nd November- 23rd November
Editing- 23rd – 7th December

Likely Problems
Some problems which may occur include:
Making sure that the editing blends well when we are having the male characters change.
If we use a green screen we need to make sure that it works before we film it so that there are no problems with that.
Making sure that the surroundings are quiet enough when we film so that pedestrians are traffic do not cause us problems.

Possible Costs- Financial
Petrol for transportation of actors and equipment
Costs of costume
Transport Issues

Making sure we can access the settings and transport equipment easily.

Health and Safety Issues
Making sure there are no accidents as we will be filming near the city centre near a road.