In my opinion redundancy is the word given to conventions of media texts which are seen as being predictable.
In our music video we are hoping to include redundancy so that our target audience are able to relate to the video and feel comfortable watching it. They should be able to pick out the redundant elements from our music video which our audience have seen in similar real media texts. For example: Girls Aloud 'I'll Stand By You.'
Entropy therefore is the opposite of redundancy. Entropy is the word given to conventions of real media texts which are seen as unpredictable in that particular genre.
Entropy is a way of adding uniqueness to a media text. We may include several entropic conventions within our music video however they will be minute.
A disjunctive music video is an example of an entropic media text, as they music video has unexpected concepts that are not necessarily narrating the lyrics or music. For example: Daft Punk- Da Funk is an example of this.
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